Got Hummer?
Hummers used to be so cool.
OK, they’re still pretty cool, but in the impoverished area of Silicon Valley where at least two Hummer dealerships profit from daily sales, the H1 and H2 are a dime a dozen — every Safeway parking lot has at least one of the massive vehicles awaiting the burdensome task of carting home a trunkload of groceries.
Would I take one if the keys were handed to me gratis? Of course I would! But forking over $55K to $110K for a vehicle endorsed by Regis “Who Wants to be a Dork” Philbin loses some appeal. Pale, freckled babes off-roading to an edgy, bass-filled soundtrack was a much greater attractor to the intended audience’s eel-skin wallets. Buy a Hummer, get a hottie. Simple, classic advertising.
Now it’s buy a Hummer, increase your likelihood of picking up a verbose, hitchhiking, 71-year-old talk show host.
Ho, Humm…
