In April, the advocacy group Last Chance for Animals (LCA) filed a complaint with the California Attorney General’s Office against the California Milk Advisory Board, the group responsible for the “Happy Cow” commercials. The ads feature healthy, cheerful cows who enjoy plenty of green grass, sunlight, and space, along with the slogan: “Happy cows make great cheese” and “Great cheese comes from happy cows. Happy cows come from California.”
LCA included with the complaint footage their investigator shot at several California dairies. The farms are members of the California Dairies, which is in turn a member of the Advisory Board, the group behind the commercials.
According to the LCA, the cows captured by their cameras are anything but “happy”, and that the cows are, in fact, knee deep in mud, unable to graze, and they do not have even a fraction of the space the “happy cows” in the CMAB ads enjoy, charging that the CMAB deliberately deceived the public to induce them to buy California cheese.
That’s called effective marketing, geniuses.
Author’s Note: Clearly, not all the happy cows live in California. These two are from Holland.
We should all lovingly embrace our happy cows.
I’ll take the one on the right.
Despite the typically juvenile intelligence of the American public, even of average free-thinking Californians, I hardly expect that the general population believes that free-range cows really do talk amongst themselves, sing songs to pass the time, or audition for television commercials.
Otherwise, what next? Is the LCA planning to file complaints against equally deceptive Laughing Cow (happy cows in France), Dancing Cow (happy cows in Vermont), and Silly Cow (more happy cows in Vermont)? Then on to Happy Goat (California), Happy Pig (Florida), Happy Horse (Colorado), and Happy Hippo (Montana)?
Part of what makes America great is the freedom to express yourself and your ideas. Part of what makes America not so great is the abuse of that freedom by people with loud voices, deep pockets, a cause, and nothing better to do than to push their beliefs, morals, and viewpoints onto everyone else.
Focus not on whether the public is deceived into believing that earthquakes help California cows make better milk shakes, but instead towards actually making things better for the cows.
Better we all focus our litigious energies elsewhere — clowns. Clowns aren’t really happy; they’re just painted to look that way. Deliberately and deceptively.